brAND IDENTITY
GRASSROOTS HEALTH
A brand completely reimagined—formerly The Grassroot Project, this D.C. nonprofit evolved from youth HIV prevention to holistic health education, sparking a full rebrand. The bold, new identity reflects the organization’s youthful energy, community spirit, and commitment to student growth.
BRAND GUIDELINES
As Brand Identity Director, I took our logo concept and expanded it into a complete visual system—from logo usage to typography, design rationale and symbolism—carefully crafted to reflect values through visuals.
REBRAND REVEAL TRAILER
This short video was shared with schools, donors, and supporters to launch the rebrand. It weaves Grassroots’ origin story with the new design direction, creating an emotionally resonant and visually immersive reveal.
web design video mockup
After developing a detailed sitemap, I created this animated walkthrough for our revamped grassrootshealth.us. This video helped us define the layout, interactive elements, and design system for a smooth handoff to developers.
740 ZONE
FALL 2020 In the face of a worsening pandemic, I co-founded the 740 Zone, an online high school football publication that provided remote media experience for dozens of students. I built the voice and visual brand of our publication from the ground up, establishing a premiere source of southeast Ohio sports coverage.
BOBCAT E! NEWS
SPRING 2020 A student-run startup for entertainment news, Bobcat E! was looking to bring a fresh angle to Ohio University student media. The show published episodes on YouTube, in addition to ongoing coverage and feature stories on social media.
SMASH ATTACK
SPRING 2018 Smash Attack was a social media brand dedicated to news coverage, speculation, and community engagement regarding an upcoming Super Smash Bros. video game. The logo I developed is a modernized take on the series’ 1999 debut. I was also the sole graphic designer for all weekly updates posted by the outlet.
